Thinking outside the bottle: information about Australia can increase the choice of Australian wines by Chinese consumers

Article Details

Wine & Viticulture Journal Issue 3, 2014

Title: Thinking outside the bottle: information about Australia can increase the choice of Australian wines by Chinese consumers

Author: Patricia Osidacz Williamson, Simone Mueller Loose, Larry Lockshin and Leigh Francis

Keywords: Articles, Australia, Barriers, Behaviour, Business, China, Chinese, choice, Class, clean, competition, Consumer, Consumers, cues, Cultural, Decisions, differences, experiments, Exposure, Influence, Information, Market, Marketing, Messages, Middle, Online, persist., Potential, Purchase, Research, shelf, Short, Simulated, Taste, Tasting, Unpolluted

Page Number(s): p71-74

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