Feeling the flavour: the wine industry gets emotional

Article Details

Wine & Viticulture Journal Issue 2, 2014

Title: Feeling the flavour: the wine industry gets emotional

Author: Sue Bastian, Renata Ristic, Trent Johnson and Annet Hoek

Keywords: Business, Choices, Consumer, Development, Emotions, environments, Evoked, Expert, Flavour, Insight, Marketing, Medal, Mood, Panel, Price, product, Purchase, Quality, Response, Retail, Sensory, Settings, Shiraz, Show, Stimulus, Strategy, Target, Wine

Page Number(s): p64-65

GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.

The issue. Subscribe now