Branding It takes two to make regional brands stick with tourists

Article Details

Wine & Viticulture Journal Issue 1, 2013

Title: Branding It takes two to make regional brands stick with tourists

Author: Ulrich Orth and Albert Stockl

Keywords: Applied, Attachment, Bond, Branding, Brands, Business, Consumers, Emotional, Experiences, International, Marketing, Purchase, Questionnaire, Region, Regional, Regions, Relationship, Repeat, Research, Tourism, Tourists, Well-known

Page Number(s): p68-71

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