‘Enhancing New Zealand wine brand perceptions at point of purchase’

Article Details

Wine & Viticulture Journal Issue 2, 2010

Title: ‘Enhancing New Zealand wine brand perceptions at point of purchase’

Author: Kamal Ghose and Shuo Li

Keywords: association, assortment, Behaviour, brand, Business, Consumer, Consumption, credit, Culture, european, Experience, Export, liquor, Marketing, mechandising, New Zealand, non-European, Online, package, Policy, positive, Price, Pricing, product, Retail, segments, shopping, Specialist, stores, supermarkets, Value, Wine

Page Number(s): 45-49

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