Wine promotion in the age of smartphones

QR codes are the latest way to communicate with smartphone users. QR stands for quick response: in a snap, a consumer can pull up a mobile friendly site. Once a free app is downloaded, the consumer simply takes a photo of the QR code and it links directly to your website. Users can quickly read about your wine, watch videos and even enter competitions.

DropStop®, the dripless wine pourer, can be printed with QR codes, making this promotional item work even harder for you. Print a QR code on a neck tag DropStop® and allow customers to read reviews, tasting notes and check food pairings, all at the point of sale.

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