Rebecca Duffy, Holm Oak Vineyards. Image courtesy Adam Gibson & Tourism Tasmania

Wine Tasmania will host a personalised wine adventure for ‘champions’ of the island’s wine, welcoming ten trade guests this May.

The itinerary on 25-27 May will provide a behind-the-scenes experience of island life and includes flights, accommodation, local produce, transport and (of course) plenty of Tassie wine. The visit will be based around the island’s south and is supported by the Tasmanian Government.

Places in the Wine Tasmania national wine trade visitation program are limited to ten in total, with one of the places to be selected by Sommeliers Australia, and are available to wine buying professionals from across Australia. The visit is open to people who are directly responsible for wholesale wine purchasing within their mainland-based restaurant, wine bar or wine retail business, with applications assessed on a competitive basis.

“We’ve been blown away by the high calibre of interstate wine trade applicants for this popular visitation program, which has hosted more than 140 influential buyers over the past decade,” said Wine Tasmania’s CEO Sheralee Davies. “With places for each visit hotly contended, it’s been rewarding and humbling to see how the knowledge of Tasmania’s great wines, talented growers and makers has increased over the years.”

Wine Tasmania and Sommeliers Australia have confirmed a new partnership on the May 2025 visitation program. This will offer a dedicated place on the visit for one of Sommeliers Australia’s members, to be selected by Sommeliers Australia. The selected participant will have the chance to host a post-visit masterclass in their home state in collaboration with Sommeliers Australia.

“These national wine trade visits provide an unparalleled opportunity for our chosen guests to explore the island and interact with our wine producers, developing an understanding of the depth, diversity and regionality of our outstanding wines,” said Davies.

“We know demand for Tasmania’s wines often exceeds our annual wine production and that many wines can be hard to find in interstate venues, so these visits provide an important connection between Australia’s top restaurants, wine bars and retailers and Tasmania’s highly regarded wine producers.”

Applications for Wine Tasmania’s May 2025 national wine trade visitation program are now open, closing on 11 April, with selected participants confirmed from 17 April and the visit taking place on 25-27 May.

Local Tasmanian wine trade champions will also be hosted by Wine Tasmania in 2025 on two visits in the north and south of the island during the busy vintage period. Applications were invited from local hospitality and retail representatives, with ten successful participants in both visits to be confirmed shortly.

For further information on Wine Tasmania’s National Wine Trade Visit, see www.winetasmania.com.au/trade-visit.

For more details on Wine Tasmania’s Local Wine Trade Visits, which will take place on 7 April (north) and 14 April (south) (applications closed), see www.winetasmania.com.au/local-visits.

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