Shirley Fraser. Image supplied

Wine Communicators of Australia (WCA) has announced the appointment of Shirley Fraser to its board of directors.

Fraser is a wine strategy professional based in South Australia, who currently holds the role of general manager of customer engagement at Wine Australia. With over 25 years in the wine industry, WCA said Fraser will draw on this experience to facilitate change that is “innovative, relevant and effective”.

An active board member of Australian Women in Wine, Fraser has also previously been a board member of the Riverland Wine Management Committee. She was executive officer at WISA and has worked with numerous wine brands and suppliers.

Angus Barnes, WCA executive chair, expressed his enthusiasm for Fraser’s appointment.

“It is great to have Shirley back in the fold, having previously been involved on both the national board and with our SA Chapter,” said Barnes. “She brings a wealth of experience and it is so vital to have our leading wine industry statutory body continuing to have a voice at the WCA.”

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