SAWIA releases new resource to boost SA export growth in Japan

Image: SAWIA

The new Japanese Market Intelligence Resource released by the South Australian Wine Industry Association aims to provide market insights, tips and tools that can enable individual wineries to achieve export growth.

This resource looks at the historical, cultural, political and economic aspects of Japan, all of which inform and influence the way South Australian wineries will do business there.

The resource describes the complexities of the Japanese wine market, including the demographics, preference and consumption habits of the Japanese wine consumer. This resource also outlines information on the practicalities of doing business in, and exporting wine to, Japan.

For this resource SAWIA spoke directly to the Government of South Australia Department of Trade and Investment Regional Director for Japan and South Korea, Sally Townsend, to gain her expertise and insights on the market. SAWIA also spoke to two South Australian wine businesses who currently export wine to Japan.

Soundbites of these interviews appear throughout this document.

The Japanese Market Intelligence Resource is the first of four resources being developed by SAWIA with assistance and funding from the Government of South Australia’s Department of Trade and Investment.

SAWIA’s Emerging Markets Program has been devised to help South Australian wine businesses determine what export markets may be right for them and undertake sufficient preparation before entering new markets successfully.

The program provides South Australian wine businesses with access to market intelligence resources focusing on four emerging export markets. The wine markets identified as emerging for the purpose of this program are Japan, South Korea, Malaysia and India.

Market Intelligence Resources for the South Korean, Malaysian and Indian wine markets will be available to access via the SAWIA website between February and July 2021.

To download the Japanese resource, click here.

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