Wineries hurt by online discounting


Article Details

Grapegrower and Winemaker Issue 586, 2012

Title: Wineries hurt by online discounting

Author: Kellie Arbuckle

Keywords: Brand equity, Brand representatives, Brand suicide, consumers, Dr Roberta Veale, margins, Online discount, Premium price, website, WFA, Wine 2030 Research Network, Wine auctions, Wine clubs, Wine exporters, Wine retailers

Page Number(s): p12


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