Grapegrower and Winemaker Issue 586, 2012
Title: Wineries hurt by online discounting
Author: Kellie Arbuckle
Keywords: Brand equity, Brand representatives, Brand suicide, consumers, Dr Roberta Veale, margins, Online discount, Premium price, website, WFA, Wine 2030 Research Network, Wine auctions, Wine clubs, Wine exporters, Wine retailers
Page Number(s): p12
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The issue.