Grapegrower and Winemaker Issue 592, 2013
Title: Match message to both audience and medium
Author: Jen Barwick
Keywords: advertising, audience, brand, communication, Cost-effective communication, events, Facebook, meaning, Media, message, Relevance, story, website, Wine business, Wine Communications of Australia
Page Number(s): p75
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.
The issue.