Grapegrower and Winemaker Issue 581, 2012
Title: What influences the Chinese off-premise market choice?
Author: Steve Goodman and Teagan Altschwager
Keywords: Aged, analysis, attributes, Australia, Best-Worst, brand, buy, buyers, China, Chinese, customers, data, decision, distributors, independent, influencers, market, off-premise, on-premise, Point-of-sale, price point, promote, Questionnaires, represent, score, Standardisation, stock, supermarkets, supply chain, support, Tailor, trade, US, vintage, volume, wine
Page Number(s): pg81-84
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