Grapegrower and Winemaker Issue 587, 2012
Title: Turning your one-time customers into long-term members
Author: Michael van der Sommen
Keywords: Barossa Valley, cellar door, Commitment Wine club, Current release, Dianne Di Palma, direct sales, discounts, Increased margins, Lifetime value, loyalty, Mailing list, McLaren Vale, Repeat sales, Rusty Mutt, Secured sales, Shiraz, Villa Tinto, Winery club
Page Number(s): p85
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The issue.