Turning your one-time customers into long-term members


Article Details

Grapegrower and Winemaker Issue 587, 2012

Title: Turning your one-time customers into long-term members

Author: Michael van der Sommen

Keywords: Barossa Valley, cellar door, Commitment Wine club, Current release, Dianne Di Palma, direct sales, discounts, Increased margins, Lifetime value, loyalty, Mailing list, McLaren Vale, Repeat sales, Rusty Mutt, Secured sales, Shiraz, Villa Tinto, Winery club

Page Number(s): p85


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