What influences the Chinese distributor’s choice on wine which winery to represent?
Article Details
Grapegrower and Winemaker Issue 579, 2012
Title: What influences the Chinese distributor’s choice on wine which winery to represent?
Author: Steve Goodman and Teagan Altschwager
Keywords: Beijing, brand, China, Decision influencer, distribution, Grape and Wine Research and Development Corporation, Guangzhou, margin, New World, Old World, on-premise, price point, Shanghai
Page Number(s): pg79-80
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.
The issue.
Today's Weather
