China has imposed a fresh boycott on Australian wine, according to The Advertiser, blocking even those imports not subject to punishing tariffs.

Australian bulk wine exports worth more than $50m annually are being barred from China despite being exempt from punishing tariffs on the bottled product.

Warren Randall, owner of Seppeltsfield, a leading exporter of luxury-grade bulk wine to China, revealed his business alone has lost more than $15m since the communist regime last month barred the product.

Of the $50m worth of bulk wine exports to China last year, $39m was from South Australia, according to official figures from Wine Australia.

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