Australian family-owned wine brand [yellow tail] will debut its third consecutive Super Bowl campaign – Tastes like Happy – next month with a new fan-inspired advertisement airing during the Big Game on Sunday 3 February, 2019.

In 2017, [yellow tail] – the #1 most powerful consumer wine brand in USA and globally – became the first wine brand in nearly 40 years to advertise at the Super Bowl. Following two highly successful campaigns, [yellow tail] is back with a brand new advertisement and is set to share the spotlight with two lucky US consumers.

Anna Czarnocka, Global Marketing Manager for [yellow tail], said that given the brand’s past success with the Super Bowl – the biggest event in the US and the biggest advertising platform in the world – it made sense to continue this positive momentum.

“The US is the largest market for [yellow tail] and we are the #1 imported wine brand. The Super Bowl provides us with a platform to reach an engaged audience of over 100 million people in an impactful and memorable way. Traditionally most consumers drank beer while watching the Super Bowl, however tastes are changing, and more and more consumers are now enjoying wine while watching the Super Bowl,” said Czarnocka.

“Our past two Super Bowl campaigns were highly successful. We achieved a significant increase in brand awareness and household penetration, as well as a marked lift in US sales. As an example, in 2018 alone [yellow tail] enjoyed over 20 consecutive weeks of growth, in a declining category and outpacing all of our competitors,” continued Ms Czarnocka.

Ms Czarnocka said happiness is a core value of [yellow tail] and the new Tastes like Happy campaign provides a fantastic opportunity to connect and share the brand’s positivity and joyfulness with U.S. consumers.

“Tastes like Happy captures a variety of real, everyday moments of happiness that take place around wine that we can all relate to – the glass of wine after a long week, the ice-breaker on a first date or the bottle shared between good friends”, Ms Czarnocka concluded.

As part of the Tastes like Happy campaign, [yellow tail] invited US consumers to share a 6-second video on social media about what ‘tastes like happy’ meant to them for the once-in-a-lifetime opportunity to participate in a Super Bowl advertisement. Over 1,500 competition entries were received and two lucky [yellow tail] fans were chosen to share their ultimate happy experience with millions of Super Bowl viewers.

The Tastes like Happy campaign also awarded one winner a grand prize – an all-expenses paid trip for two to their ‘happy place’. The winner will share their travel experience with [yellow tail]’s 1.3 million social media fans.

To view the [yellow tail] Tastes like Happy Super Bowl advertisement, click here.