Drink pink: a cross-cultural examination of the perceived image of rose


Article Details

Wine & Viticulture Journal Issue 4, 2016

Title: Drink pink: a cross-cultural examination of the perceived image of rose

Author: Natalia Velikova, Steve Charters, Tatiana Bouzdine- Charmeeva, Joanna Foutntain, Caroline Ritchie and Tim Dodd

Keywords: Business, Consumers, Feminine, France, frequency, Marketing, Multinational, New, pink, Preferences, project, Rose, Seasonal, Trend, UK, US, Wine, Zealand

Page Number(s): 67-69


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