Strategy 2025

1. The Australian Wine Revolution 1966-1996
2. The Success Story of Australian Wine
3. 2025 Trends Favour Wine
4. Vision 2025
5. Australian's Wine's Competitive Edge
6. Market Opportunity
7. Resources to Achieve Growth Scenarios
8. Government Partnership Critical to Success
9. Strategies
10. The Next Five Years
11. Implementation of Vision 2025

Strategy 2025 logo

8. Government Partnership Critical to Success

The Australian wine industry seeks to forge a strong partnership with Government to implement its Vision 2025. Achieving the target - $4.5 billion in annual sales by being the world's most influential and profitable wine producer in the Year 2025 - is not something the wine industry can do by itself. It needs the support of the Australian community through its elected governments.

Wine has become a model for value adding and it has achieved success through the genuine competitive advantage of Australia and its people.

The current and future benefits to all Australians of the increasing global influence and growth of the wine industry are:

  • improving Australia's export performance and redressing the Current Account deficit
  • stimulating employment growth
  • fostering regional development
  • enhancing tourism prospects
  • adding value and income returns to rural producers
  • enhancing water use efficiency and environmental management
  • assisting the development of a technically sophisticated overseas image for Australian industry
  • demonstrating best practice in international marketing
  • encouraging social responsibility in alcohol consumption.

What can Government do to assist the wine industry in this quest? Providing a positive investment climate and facilitation infrastructure are the key contributions Government can make. Specifically the Government can provide the following support:


  • certainty in the retention of the current taxation level and structure for wine and brandy
  • review the method for valuing trading stock, particularly the maturation of wine stocks geared to premium wine production
  • maintain the current vineyard depreciation provisions
  • vary other taxation provisions which inhibit growth or prejudice quality.


  • maintain support for industry research and development
  • enhance support for wine export promotion
  • upgrade Government contributions to training and to strategic data collection
  • continue the commitment to industry's pro market self regulation
  • adopt appropriate water access and pricing policies.

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