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Grapegrower and Winemaker Issue 608, 2014
Title: The Cellar Door: Cornerstone of the direct-to-consumer marketing channel
Author: Johan Bruwer, Larry Lockshin, Anthony Saliba and Martin Hirche
Keywords: Cellar door, direct-to-consumer, marketing, sale, relationship, connection, consumer, retailer, winery, sell, wine, GWRDC
Page Number(s): 22-26



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