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Grapegrower and Winemaker Issue 587, 2012
Title: Recovering Australia's dominance requires key marketing thrusts
Author: Mike Paul
Keywords: Outlook conference, Melbourne, Brand Australia, UK, Return on investment, Value added strategies, Premium sales, Innovation, Generic proposition, Premium proposition, France, Italy, Spain, New World, Premium wine marketing, Chile, South Africa, Europe, Burgundy, Bordeaux, Rioja, Regionality, Acceptable returns, Brand Australia
Page Number(s): p11-12

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