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Grapegrower and Winemaker Issue 586, 2012
Title: Wineries hurt by online discounting
Author: Kellie Arbuckle
Keywords: Consumers, Dr Roberta Veale, Wine 2030 Research Network, Brand equity, Premium price, Margins, Brand suicide, Online discount, WFA, Wine clubs, Wine retailers, Wine auctions, Wine exporters, Brand representatives, Website
Page Number(s): p12

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