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February (No. 493)

493

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Rose revolution

Jacob’s Creek chief winemaker, Philip Laffer, believes Rosé will capture the imagination of wine drinkers during the hot months from December through to April.

His comments came with the release of Jacob’s Creek Shiraz Rosé, which will be available both domestically and in the United Kingdom.

The Rosé segment in Australia is small, representing around 2% of the bottled red wine market, according to AC Nielsen Scandata. However, compared with the previous moving annual total, rosé has experienced value growth of more than 80% in the 12 months ending October 2004.

Figures supplied to Grapegrower & Winemaker from the Australian Wine and Brandy Corporation, show that Rosé exports have also experienced phenomenal growth in 2003-04.

Exports have more than doubled, in litre terms, from 1,264,545L in 2002-03, to 2,546,113L in 2003-04. In value terms the rise is A$5,289,983 in 2002-03, and $10,103,851 in 2003-04.

In Australia, Shiraz and Cabernet Sauvignon dominate the bottled red wine category, collectively accounting for more than 44% of share.

“We will be discovering Rosé in great numbers, much in the same way it has taken off in Europe,” Laffer said.
“While it would be some time off, Rosé eventually could challenge white wine as the wine of choice in summer months,” he said.

Europe takes the majority of Australia’s Rosé exports, with 2,154,558L ($8,156,048). The UK consumption is 1,644,588L ($6,248,691). The Netherlands, historically a strong consumer of Rosé, takes 379,731L, (A$1,382,750).



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