June (No. 497)
CRCV Seminar tackles major industry issue objective measurement of grape and wine quality
The issue of objective measurement of grape quality has been a source of frustration and conflict for wineries, winemakers and grape growers for many years.
The Cooperative Research Centre for Viticulture (CRCV) are holding a one-day seminar to shed some light on the issues and explore the relationship between analytical composition of the wine and consumer preference.
According to CRCV CEO, Jim Hardie the seminar will help wine producers with their ultimate goal of providing wine consumers with a memorable and high value experience.
“Quality is a mantra that is commonly used in the industry and is obviously of great importance. While it is a complex issue, there are things that wine companies can do to achieve the quality results they need to compete.”
“This seminar will provide a concise overview of some of the practical steps that can be taken to measure quality, what is involved and what can be achieved.”
The ‘Objective measurement of grape and wine quality’ seminar will be held at the Stamford Plaza Adelaide on Tuesday July 19th. The WineTech 2005 Exhibition and Trade Show will commence in Adelaide at the Royal Adelaide Showgrounds on Wednesday July 20th and runs until (and including) Friday 22nd July.
Leading wine quality researcher at Australian Wine Research Institute and CRCV, Mark Gishen is one the event organisers and says the seminar is not just scientific, but covers the many forms of ‘measurement’ used – both objective and subjective.
“In the past few years we have made great progress in terms of our ability to measure important grape and wine quality attributes such as colour, tannins and flavour composition,” said Mark.
“The more subjective elements of wine quality such as consumer perceptions and preferences and the impact of region on wine prices, are also really important”.
Mark said one of the highlights of the seminar would be the diversity of the speakers, with a mix of grape and wine industry presenters and researchers.
“We’ve got a number of industry experts who will share their experiences and explain to delegates how they have achieved quality measurement and any hurdles they have faced along the way.”
The keynote speaker will be Professor Guenter Schamel is assistant professor at Humboldt University Berlin, in the Institute of Agricultural Economics and Social Science, Field of International Agricultural Trade and Development. He is an agricultural economist with expertise in public policy, trade and the environment and the application of game theory to trade and environmental issues. He will provide delegates with some insights into the interplay of these elements in the consideration of wine and grape quality.
Another presenter is Bernadine Long, Grower Services at Brown Brothers, who manages grape supply and grower contracts, including payment systems. She will speak about the berry colour index that Brown Brothers use as a quality and payment measure and how this system has evolved over more than a decade.
Additional presentations will be made from the Hardy Wine Company, explaining their large-scale grape compositional testing program.
Consumer preferences and commercial implications such as price point and region will also be presented. There will also be presentations on commercial wine grading using spectral measurements, climate matching with varieties to achieve quality and a session on flavour composition and sensory properties for white wine.
Registration for the conference is $110 (inc. GST) and includes seminar proceedings and lunch.
Delegates who want to stay in Adelaide for the WineTech Trade Show can register for the conference and receive one night’s accommodation at the five-star Stamford Plaza for a total cost of just $220 (inc. GST).
A registration form can be downloaded from the CRCV website at www.crcv.com.au/seminar or to have a copy sent to you please contact Sally Raphael at Fuller Communications on (08) 8363 6811 or email firstname.lastname@example.org.