May (No. 496)
SA wine strategy sets $3bn target
A new wine strategy to increase South Australia’s annual wine industry revenue above $3 billion by 2010 was launched by South Australian premier, Mike Rann, in February.
Wine: A Partnership 2005-2010 documents industry challenges and aims that will help the sector grow during the next five years.
“This is all about strengthening the Government’s partnership with the wine industry and we are leading the charge by contributing $2 million over the next four years through the South Australian Wine Industry Council,” said Rann.
“The strategy has been jointly developed to resolve any issues that could stand in the way of South Australia’s wine industry reaching the targeted $3 billion mark within five years. It also outlines the roles of all the groups who are dedicated to achieving this goal.
“The wine industry is a major driver of our State’s economy and, if followed through, the strategy will further ensure continuing success and help strengthen the reputation of South Australia as a leader in wine innovation and quality.
“This strategy also links the wine industry with vital food and tourism sectors, to help meet our targets outlined in the South Australia Strategic Plan.”
Wine: A Partnership 2005-2010 was developed following an audit of existing strategic plans, and consultation with about 70 industry and Government representatives at a partnering strategy workshop in October 2004, organised by Primary Industries and Resources SA.
South Australian Wine Industry Council co-chair, Vic Patrick, said the strategy is timely, paving the way forward for further development.
“This strategy gives us clear directions about where we want to take our industry in the next five years, and provides a basis to work with Government to ensure we meet our targets,” said Patrick.