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News posted on Wednesday, 29 April 2015

Wine should be sold as ‘an emotional experience’
Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer. Speaking to the drinks business during a recent visit to London, Jean-Claude Mas of Domaine Paul Mas said: “Wine is not a product, it’s an emotional experience and we should be selling it this way. “Money is a form of frustration for consumers now. They are looking for something new, something that can only be had from new experiences.”

Aussie wine's new school: the heat is off
If there is a single word I associate most with Aussie wine it is heat. How we envied the Australian producers their heat years ago. It ripened grapes effortlessly, creating the kinds of wines that first captivated me in my late teens. Those bottles of Seppelts Moyston Claret and Chalambar Burgundy I purloined from my father's cellar were dark, soft, boozy and luscious. I couldn't imagine how wine could get any better. And then it all changed. I can't remember exactly when I decided I couldn't take that heat any more.

America’s drinking habits - by state
Even occasional wine drinkers have a preference when it comes to red or white wines. But have you ever wondered how your state’s drinking habits stack up to, say, California or New York? Well, NakedWines.com, a popular online wine merchant, has done the maths for you. According to the maps below, middle America leads in white wine consumption, while the east and west coasts prefer red. NakedWines compiled this data based on its sales during the first six months of 2014, which made for a sample of over one million bottles of wine.

Te Kairanga vineyard licence suspended over Toast Martinborough drunkenness
One of Wairarapa's best-known vineyards has lost its license for a day after serving drunk, disorderly customers during the Toast Martinborough festival. The Alcohol Regulatory and Licensing Authority ordered a 24-hour suspension of the alcohol licence held by Foley Family Wines Holdings NZ Limited, majority-owned by American billionaire Bill Foley, for Te Kairanga winery in Martinborough. The decision was over breaches of new alcohol laws at the 2014 Toast Martinborough festival. A duty manager, Paul Rayner, also had his manager's certificate suspended for 28 days.

The rites of spring
Wine drinkers instinctively reach for New Zealand Sauvignon Blanc when the weather heats up (no wonder last Friday was International Sauvignon Blanc Day). More often than not, they choose Nobilo. Nikola and Zuva Nobilo left Croatia in 1936, with war on the horizon; they emigrated to New Zealand, where Nikola planted the country’s first commercial grapevines in 1943 west of Auckland. He presided over the birth of New Zealand’s wine industry, championing the use of classic grape varieties instead of hybrids, promoting the consumption of wine with food, and helping to develop Marlborough as a wine region.

Global wine consumption fell in 2014, but shows signs of "stabilisation", OIV says
Global wine consumption has dropped slightly in the last year, according to the latest figures from the International Organisation of Vine and Wine (OIV) – but overall there are signs of stabilisation. Speaking at the launch of the OIV’s global state of conditions report, Jean Marie Aurand, director general, said consumption had dropped by under one per cent to 2.4mhL compared to 2013, with the 2014 figures estimated to be 240mhL.

Reality check: China did NOT overtake France as a winegrowing region
Social media is abuzz with news that China has overtaken France as a winegrowing region and is now second only to Spain. It comes in large part from this BBC report that cites International Organization of Vine and Wine (OIV) statistics. The BBC headline — “China overtakes France in vineyards” — might well be accurate. The problem is with the first sentence: “The International Organisation of Vine and Wine (IOVW) said China now had 799,000 hectares (1.97 million acres) of land devoted to winegrowing.”

Italy is world's third top wine consumer
Italy is the world's third biggest consumer of wine, quaffing 20,400 hectolitres in 2014, according to figures released on Monday by the International Organisation of Vine and Wine. The United States is the biggest consumer, drinking some 31,000 hectolitres - 13 percent of the global intake - followed by France. But when it comes to wine production, Italy saw a decline of 17 percent last year after significant harvests in 2013. France remained the biggest producer of wine in the world, pumping out 47 million hectolitres last year.

Second French organic winegrower faces court over refusal to use pesticides
A French organic winegrower has been summoned to court for refusing to use pesticides, following an official order to use them to prevent the spread of a vine disease. Another winemaker won a similar case in the on appeal last December. Thibault Liger-Belair, who owns two vineyards - one at Nuits-Saint-Georges in the prestigious Burgundy region and the other at Moul-à-Vent in the Beaujolais - has refused to comply with an official order to spray his vines with pesticide to prevent the spread of flavescence dorée.

Australian wine exports continue to rise in volume and value
Australia has seen a rise of 3.6 per cent in volume and 3.9 per cent in value of wine exports in the 12 months to end of March 2015 according to the latest Wine Export Approval Report March 2015, released today by the Australian Grape and Wine Authority (AGWA). Andreas Clark, AGWA’s chief executive officer, said anecdotal evidence of a renewed interest in Australian wines globally was now being reflected in export figures.

Part three: Australian wine industry – state of play
WE CONTINUE our Q&A with members of the Australian wine industry to gather a range of opinions on the recently launched senate inquiry into the industry. Today we speak with with the largest winemaking companies in Australia. The response from Treasury Wine Estates has been compiled by their corporate communications team, and as such is not attributed to one spokesperson. Libby Nutt, Casella Family Brands global marketing and export sales manager, responds on behalf of Australia’s largest family owned wine company.

AB Mauri



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