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News posted on Tuesday, 25 November 2014

Jacob’s Creek plays emotion card with winemakers at the heart of new brand push
Jacob’s Creek has launched a global brand campaign with a TV-led push that focuses on the people who make the wine and the challenges they face at the centre of the creative. The ‘Made By’ marketing drive, created by Havas Worldwide Australia, follows the launch of a new brand identity earlier this year and will celebrate the people, places and passions that go into crafting every bottle of Jacob’s Creek wine.

Wine Victoria welcomes plan to grow wine tourism and exports
Wine Victoria has welcomed the Labor Party’s pre-election announcements to invest in the Victorian wine industry through key policy areas including tourism, international exports, biosecurity and regional job creation. Jacinta Allan, shadow minister for regional and rural development, yesterday announced a $1 million plan which includes dedicated funds to boost cellar door visits and support wine exports by growing overseas markets.

ASVO announces new president and changes to board
The Australian Society of Viticulture and Oenology (ASVO) has announced that Dr Mardi Longbottom, senior viticulturist of the Australian Wine Research Institute, has been appointed president of the organisation. Upon accepting the appointment, Dr Longbottom said that she was honoured to be elected.

Bringing movie magic to the wine world will win new drinkers
Simon McMurtrie, Direct Wines chief executive officer, insists that bringing ‘some of the magic’ associated with movie and perfume launches into the wine world will entice a new generation of wine drinkers. Direct Wines is the world's largest direct-to-consumer wine group, with sales of £353 million (A$6m) in 2013. Ben Bouckley from BeverageDaily.com caught up with McMurtie after he chaired the second day of Wine Vision 2014 in London last week.

ProWine China claims market leadership after second year
ProWine China, the sister-event to ProWein, has claimed the position as the leading trade fair in Mainland China after its second annual show was held in Shanghai earlier last month. With 38 different countries in attendance, ProWine China has equalled or surpassed the participation of several older trade fairs in the country.

Leading wineries join cork industry to highlight consumer preference for natural cork
US-based company 100% Cork and a group of leading Northern California wineries yesterday announced the launch of a novel multi-media campaign to raise awareness about the benefits of natural cork wine closures and demonstrate to other wineries the value of promoting their use of cork.

Growers count the cost of storm damage
Winegrape growers in southwest NSW have lost up to 20,000 tonnes of the 2015 harvest from a storm that ripped through properties in Gol Gol North, Buronga, Mourquong, Curlwaa and Coomealla on Saturday. The damage bill will run to millions of dollars, with the loss of wine grapes alone estimated to be worth up to $6 million.

Demand for tall new grapevines booming
A Marlborough grapevine nursery, which employs 50 people to graft 100,000 grapevine plants a week, is struggling to meet demand. Ormond Nurseries, the South Island's only grapevine propagation specialist, has been inundated with calls from vineyard owners wanting new grape vines to ensure they will have enough fruit to supply their markets next season.

Chilean Cabernet lightens up
Marcelo Papa knows Cabernet Sauvignon is the star of the Chilean wine industry. As a winemaker at Concha y Toro, one of the world’s largest wine producers, he’s aware it represents nearly one third of sales and production. But he’s looking to recast its character and make more balanced reds with lower alcohol and less oak influence.

'Wacky' winemaker tastes success
Peter Yealands says a lot of people might think he is "slightly odd" however with 160 staff, the legacy of being one of the top six wine producers in New Zealand and a shelf-full of awards for his wine and sustainability practices he is, unsurprisingly, not too concerned. Yealands Family Wines won the supreme award at the NZI National Sustainable Business Network Awards this week, as well as winning the restorative impact award earlier in the evening.

Frankland wine producers move on after October hail storm
A month after hail decimated wineries in Western Australia's Frankland River, producers are slowly getting back on their feet. Alkoomi owner Rod Hallett lost 90 per cent of his crop, a loss worth several million dollars. But a harsh pruning campaign and a bit of time means the vines are re-shooting and he says he can finally see the light at the end of the tunnel.

Boutique wine business goes from small to booming
Brett Ketelbey and Tom Hollings had both worked in the wine industry and noticed a gap that needed to be filled. Online wine boutique Different Drop gives Australians the chance to order Australian wines that can’t be found in your local bottle shops.

Immigration reform: Farmworkers, agribusiness feel left out
For California farmers and thousands of workers who harvest half of the fruits and vegetables that Americans eat every day, President Obama’s executive action on immigration is both a boon and a threat, union and industry leaders said. The executive order that Obama announced Thursday night contains no specific provisions applying to undocumented farmworkers, such as a visa that would grant them temporary legal status.

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