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News posted on Thursday, 18 December 2014

Aldi promotes wine and whiskys with musical ads
Aldi is promoting various alcohol brands for the festive season with a series of musical ads featuring a bearded man in a Christmas jumper singing songs about the brands to the tune of well-known Christmas carols. Created by BMF, the ads spruik various deals in-store and online for its ‘17 Days of Christmas’ promotion.

A milestone year for the Hunter Valley
The Hunter Valley Wine and Tourism Association have labelled 2014 a milestone year for the area. It started with a vintage universally agreed by critics as one of the best Hunter Valley vintages of all time. Then, not long after the vintage was in the bottle, the Hunter Valley was chosen as Australia’s best food and wine region in the 2014 Gold List Awards for Luxury Travel Magazine, shortly followed by the announcement as one of the top 10 wine destinations in the world by USA Today.

Japan free trade agreement to come into force in January
Andrew Robb, federal trade minister, has announced that Australia's free trade agreement with Japan will begin on January 15. Robb says the implementation of the Japan-Australia Economic Partnership Agreement (JAEPA) will mean exporters will benefit from two rounds of tariff cuts in the first half of 2015. The second round of tariff cuts will take place at the beginning of April. The JAEPA is the first free trade deal Japan has made with a major exporting nation and will lead to reduced or eliminated tariffs for a range of agricultural commodities, including beef, dairy, cotton, wine and beer.

Program opens doors in China
Export Growth China is already sparking the interest of several Queensland businesses including Sunshine Coast based The Grape Hunter, which provides expert advice to boutique winemakers across Australia in establishing, marketing, and selling wine locally and overseas. "As a winemaker myself, I understand the challenges that many boutique wineries face," Michael Datta, The Grape Hunter founder said. "I started this business in 2010, initially to act as a central online hub of information about wine."

Château Tanunda beats US wines for Top 100 Value rating
Château Tanunda’s Grand Barossa Cabernet Sauvignon 2012 has been featured in Wine Spectator's 2014 ‘Top 100 Values’ from around the world, listed as the second best value wine of Australian and New Zealand. Selected from more than 18,000 reviews, the Australian Cabernet Sauvignon has done well to achieve a high rating in the US, where Cabernet Sauvignon is the most popular red wine. Harvey Steinman, who reviewed the wine, said Cabernet has been coming on strong in Australia.

Wine launch at 17,000ft breaks record
A New Zealand winery has broken a world record by staging a wine launch at 17,000 feet in the shadow of Mount Everest. Central Otago winemakers, Drumsara Wines, officially launched its vintage 2012 Ventifacts Block Pinot Noir with the help of high altitude rescue pilot, Jason Laing. The team captured the wine’s launch at the Kala Patthar landing in the Mahalangur Himalaya mountain range at 17,323ft, smashing the previous world’s highest altitude wine launch on Mt Ararat, Turkey by 470ft.

Call for ban on alcohol advertising at sport events
The Government has been told to end alcohol sponsorship of sports clubs and ban any advertising of beer, wine and spirits during televised matches by a ministerial forum. The forum, chaired by former rugby league coach and businessman Graham Lowe, concluded after a two-year inquiry that the total cost of alcohol-related harm in this country was "enough to justify further restrictions on alcohol advertising and sponsorship". The six-person panel was set up by former Justice Minister Judith Collins as part of alcohol law reforms in 2012.

Bulk wine shipping and New World plantings to slow, says Rabobank
Shipping wine in bulk is set to slow, while New World plantings are also declining – according to Rabobank’s recently published World Wine Map. The report predicts while the number of markets consuming wine is set to expand, the growth from hotly-tipped China and the US is decelerating. “The advent of improved technology for shipping bulk wine has provided great efficiencies for shipping certain types of wine, but it is not an appropriate solution in all cases,” the report shows.

Wine and beer get calorie treatment
Don't want to be confronted with the number of calories in that margarita or craft beer? Then avoid the menu and order at the bar. New menu labelling rules from the US Food and Drug Administration will require chain restaurants with 20 or more outlets to list the amount of calories in alcoholic drinks, along with other foods, on menus by next November. The idea is that people often don't know — or even think about — how many calories they are imbibing.

Government to rake in €2 million on vino tax
An excise duty on wines will be accompanied by a campaign promoting Maltese wines. Wine, the only alcohol which to date had never been taxed will now increase by 20c per litre. While the excise duty is intended to readdress market discrepancies, Scicluna said government will embark on a campaign promoting Maltese wines.

Sauternes growers fear new train line will sour sweet French wine
Producers of Sauternes, France's world-famous sweet wine, are up in arms about a proposed high-speed train line they fear could sour their tipple. The wines owe their sweetness to a morning mist generated by the cool waters of the local River Ciron - around 13 degrees. The mist flows over the warmer plains of the Sauternes growing region, which lies below Bordeaux in south-west France, and encourages a special type of mould known as "noble rot" or botrytis cinerea that attacks the grapes before they are fermented.


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