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News posted on Friday, 18 November 2005

Wine image tarnished
Surplus-driven discounting has eroded the image of Australian wine internationally, according to the managing director of Foster's Wine estates, Jamie O'Dell. He has called for the industry to develop a more premium image worldwide. Chris Snow, writing in The Herald Sun, said O'Dell also questioned whether Australian wine had been "too cheap and cheerful and most of all too plentiful for its own good".

Everone loves an award
Arguably the best known and most coveted wine award is the Jimmy Watson Memorial Trophy, given to the best one-year-old red at the annual Royal Melbourne Wine Show. It brings with it instant recognition for the brand and a guaranteed windfall for the wines producer But is it all that it is cracked up to be, questions Dr Peter Hay in a Grapevine column for Australian Doctor.com.au.

AWRI

Braud

Leeder Analytical

ICMD

SIMEI

Bayer

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