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News posted on Tuesday, 18 August 2009

Australian Vintage questions Wine Australia strategy
Leading Australian wine producer Australian Vintage has questioned the strategic direction of the country’s generic marketing campaign and is considering withdrawing its financial support for Wine Australia. The move is in response to Wine Australia’s continued focus on the regionality message rather than style.

The Heart & Soul of Australian wine to launch in Sydney on Monday 31 August
Twelve of the most celebrated family names in Australian wine will come together to form a global marketing initiative - Australia’s First Families of Wine, to be officially launched at the Sydney Opera House on Monday 31 August.

Invitation to free AWRI seminar and networking forum
The Australian Wine Research Institute is inviting the Victorian grape and wine industry to attend a free seminar and networking forum in the Yarra Valley.



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