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News posted on Tuesday, 14 April 2015

Pernod Ricard ups focus on Jacob's Creek for summer
Pernod Ricard is ramping up activity on Jacob’s Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club. It is launching a second burst of its ATL ‘Made by Australia’ campaign for Jacob’s creek, to tie-in with its fifth year sponsoring Wimbledon, and supported by a new Wimbledon-inspired limited edition bottles and neck collar promotions. The investment is the second tranche of a multimillion dollar investment in the brand during 2015.

Anti-Muslim whine about wine
Hate campaign, the new Temperance, a joke or a misguided attempt to turn wine into water? A campaign targeting halal certified products missed the mark completely when it tried it took on one of Australia's best known wine brands, Jacob's Creek. The anti-Muslim Facebook group, Boycott Halal in Australia, accused Jacob's Creek of trying to have its wine certificated as halal. The accusation came on the eve of Sunday's halal food expo at Fairfield - Australia's first - when police were called to break up fights between anti-Islam and anti-racism protestors.

Scientists show ‘vineyard of the future’
Australian researchers have offered a glimpse of a future that could see viticulturists do much of their work remotely, thanks to three new pieces of technology. The first system put forward by the team from the University of Adelaide is an iPhone app that allows producers to measure canopy growth. The device is currently undergoing further tests by a “leading wine company” prior to its planned release via iTunes.

Skills with the still
DISTILLATION is not a completely forgotten extension of a winemaker’s skill set. Undergraduate winemaking students still take part in theoretical and practical lessons in distillation and there are several wine industry links to an emerging local ‘craft’ spirits industry. Graham Jones, University of Adelaide adjunct associate professor, has guided many students through the process of distillation and says although it’s less common for graduates to put this part of their education into practice, this doesn’t dampen the enthusiasm.

Australian wine impresses at the China Food and Drinks Fair
Some of Australia’s best wine regions have been displayed at the 92nd China Food and Drinks Fair, held in Chengdu on 26–28 March 2015. Wine Australia, in partnership with 13 exhibitors, showcased more than 100 fine wines from 40 brands and close to 20 wine regions to an estimated 100,000 festival attendees. Willa Yang, Wine Australia’s regional manager said Chengdu’s China Food and Drinks Fair was one of the most important trade events on the calendar. “We’ve had incredibly positive feedback from our exhibiting partners and visitors to our pavilion,” she said.

Scientists identify factor which influence colour of Pinot grapes
To be red, or not to be red is a matter of mutation. This past Friday, New Zealand Herald reporter Jamie Morton published a story about a team of researchers at INRA Colmar (France) who discovered the reason why some pinot grapes turn out red and why some turn out white. “A new study … found the colour of grapes within the pinot family spawn from naturally occurring mutations which selectively shut down the genes responsible for the synthesis of red pigments, called anthocyanins,” Morton wrote.

NZ Cellar exceeds crowdfunding target within a week
Online retailer The New Zealand Cellar has exceeded its crowdfunding target within five days of launching the project, enabling it to open its first retail outlet in London this summer. The boutique wine e-commerce business, which was launched in June by New Zealand wine expert Melanie Brown, was looking to raise A$67,000 through crowd-funding platform Kickstarter to fund the new shop in Brixton.

Tesco could face £3bn bill for failing supermarkets
Tesco is facing a bill of £3bn (A$5.8bn) on its failing supermarkets as Britain's biggest retailer fights against falling sales and profits, City analysts have warned. The supermarket group will reveal a £3bn impairment charge on its property in annual results later this month, according to estimates by analysts at Barclays. The writedown on the value of Tesco's stores will reflect the fact they are suffering from falling sales.

Wine labels should include production methods
While mandatory labels for organic or genetically modified foods have been regarded by the public as unnecessary bureaucracy, a group of analysts are calling for just that when it comes to wine. Production methods and added chemicals can affect the colour and taste and should be noted, the authors of a new study write. Dr. Heli Sirén and colleagues from the University of Helsinki analyzed the chemical profiles of eight Pinot Noir wines from different regions in the USA, France, New Zealand and Chile and they found that each wine had a different profile, affected by the processes used to make it.

Changyu aggressive in foreign wine brand acquisitions
In line with overseas investment craze among Chinese enterprises, Changyu, China's leading wine brand, is actively seeking overseas acquisitions after establishing an investment company with €10 million (US$10.6 million) in capital in France last October, reports the Guangzhou-based 21st Century Business Herald. Changyu is setting its sights on the five major wine markets of France, Spain, Italy, Australia, and America, where it is looking for potential acquisitions or agencies to help push sales on the Chinese market.

South African wine festival flies into Hong Kong
Over 500 wine enthusiasts surged into the Park Lane Hotel for Wines of South Africa’s “Discover South African Wine” Festival. With over 180 wines available from all over South Africa from Swartland to Stellenbosch, the event held on Friday for members of the drinks trade and Saturday for consumers celebrated the best the country had to offer. Highlights included the famous braai (barbecue), which was masterminded by guest chef Allistaire Lawrence and the team from Riva at the Park Lane.

Asia to remain most important market, says Sotheby's Wine chief
When Jamie Ritchie joined Sotheby's to start his career as a wine auctioneer a quarter of a century ago, there were relatively few Asian wine customers. In 2015, Asians are the biggest buyers of wine, both for their parties and for pure investment. "Asia will continue to be the most important wine-buying market. There are so many Asians who like to enjoy wine but there is no local supply of top-end wine. As such, they will continue to be the biggest buyers in the auction markets in the following years.”

Hitting the "Sweet Spot" with Memstar
Alcohol has a profound effect on a taster's perception of a given wine's quality and style. There are certain alcohol concentrations where the wine seems to stand out, displaying enhanced fruit expression on the nose and palate and improved mouth-feel. When winemakers do a sweet spot tasting on a wine, they find that even small reductions in alcohol can make the difference between a good wine and a great.





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