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News posted on Thursday, 13 November 2014

Wine communication on social media should be 'light-hearted', says researcher
A wine lover might like their white wine dry - but when it comes to marketing that wine, social media engagement should be anything but. A study by marketing researcher Rebecca Dolan from the University of Adelaide's business school shows the best way to succeed on social media is to treat customers like old friends. "With wine brands it's easy to be a bit more light-hearted. It's quite a social product so it's easy to put that across on social media," Dolan says.

Australian winemaker named 2015 IWSC president
The International Wine and Spirit Competition (IWSC) has named Neil McGuigan, chief winemaker for McGuigan Wines, as its 2015 president. McGuigan, a third generation Hunter Valley winemaker, was announced president at the competition’s banquet and awards night in London yesterday, marking the 46th year of the IWSC.

International judge 'shocked' at high standard of Australian alternative varieties
Australia is doing a great job at growing Italian wine varieties down under according to Walter Speller, an Italian wine writer and judge who was invited as a guest judge at this year's Australian Alternative Varieties Wine Show.

Man behind Yellow Tail wines charged over alleged involvement in major drug syndicate
One of the three brothers who transformed Yellow Tail wines into one of the great Australian export success stories has been charged over his alleged involvement in a major drug syndicate. Marcello Casella, the youngest brother in Australia's largest family-owned winery, Casella Wines, is alleged to be part of the criminal syndicate that produced, distributed and sold commercial quantities of cannabis and methylamphetamine throughout southern NSW.

Casella to acquire 100% share in Peter Lehmann Wines
The board of Peter Lehmann Wines today advised shareholders it has received a proposal from Casella Family Brands to acquire 100 per cent of the company’s shares for an offer of $1.50 per share. Receipt of the proposal follows a period of confirmatory due diligence agreed to by the company to facilitate the submission of an offer by Casella for the consideration of all shareholders.

Young winery earns top accolade
A Hawke's Bay vineyard has been awarded a prominent international wine award. Craggy Range vineyard near Havelock North has been named the best new world winery by US magazine, Wine Enthusiast. Terry Peabody, Craggy Range owner, said the win was the highest accolade the winery had won to date.

Burgundy welcomes ‘return to normal’
Burgundy’s wine bureau has hailed the 2014 vintage as “very promising” although it warned good yields would not be enough to replenish stocks in the region. Although final volumes will not be confirmed until early next year, the Bureau Interprofessionnel des Vins de Bourgogne (BIVB) reported that “initial estimates mark a return to normal for many producers”.

Hong Kong wine registration program launches
The Hong Kong Quality Assurance Agency’s Wine Registration program has been officially launched. The program is aimed at combatting counterfeiting and giving consumers increased confidence in the wines they are buying.

Truett-Hurst boosts wine sales by 20 per cent
California's Truett-Hurst on Monday reported sales rose 20 per cent in the first quarter - a result of strong sales to online shoppers, tasting room visitors and members of its wine club. The Healdsburg winery also reported a net loss of $100,000 for the three-month period ending September 30 (or 3 cents per share), compared to a $33,000 loss from the same period in 2013.

Tesco appoints new wine buyer
UK-based supermarket giant Tesco has added a new wine buyer to its team. Catherine Friend has joined the group as an assistant buyer and will be responsible for the fortified, Portuguese and wine-gift categories.


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