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News posted on Tuesday, 9 February 2016

Wine marketing experts to share insights
WINE industry experts and researchers from across the globe will come together in South Australia this month. The University of South Australia’s Business School and the Ehrenberg-Bass institute of Marketing Science will host more than 140 wine industry representatives in Adelaide on February 16. The inaugural Wine Industry Marketing Conference, organized by Professor Larry Lockshin from the University of South Australia, aims to deliver cutting-edge wine marketing insights and the strategies of leading wine brands.

Wine exports are climbing, so why is the industry battling to survive?
This month brought good news from Wine Australia with the value of exports rocketing by 14% to $2.1 billion in 2015. These figures represent the best result since 2007. However, a different picture of the wine industry emerges from submissions made to the Senate Rural and Regional Affairs and Transport References Committee Inquiry, due to report on 12 February 2016. Change is clearly needed but given the wide gap in views is the industry’s future sustainable?

One of Australia’s largest vineyards, Del Rios, hits the market
ONE of the largest vineyards in Australia is this month on the market for sale or lease. The offering of Del Rios in Victoria is the biggest vineyard listing this year. Commercial real estate company Colliers International agents Tim Altschwager and Nick Dean have been appointed by Belvino Investments to offer the Del Rios vineyard for sale or lease by public tender.

SA one-stop bottling shop for China
JUST 1km from the state’s main export hub, a group of entrepreneurs has set up a new wine venture to help slake the massive Chinese thirst for South Australian wine. Harbour Bottling represents a $5 million investment by the four backers behind AWTE Enterprise, who hope to take advantage of the growing popularity of Australian wine, bolstered by the recent introduction of the China Australia Free Trade Agreement.

Registrations open for Aussie Wine Month 2016
Wine Australia is encouraging everyone in the wine community – including wine regions, wineries, restaurants, bars and retailers – to get involved in Aussie Wine Month 2016, the biggest annual celebration of Australian wine held in May each year. Registrations of wine-focused activities and events are now open and will support the month-long promotion of Australian wine, which aims to raise awareness among consumers of the exceptional quality and diversity of the wines made in their own backyard.

Marlborough winery launches innovation challenge
One of Marlborough's best-known wine producers has partnered with a venture capitalist company to find the next big idea that changes how consumers approach wine. Brancott Estate, which pioneered the planting of Sauvignon Blanc in the 1970s, is working with Sydney company BlueChilli on a project called Winexplorer. The idea behind the competition is to encourage innovation that might change the way people enjoy wine, either through digital applications or tangible objects, like glassware.

New Zealand’s Ara Wines in huge land sell-off
New Zealand’s Ara Wines is rumoured to be selling its entire 1,600 hectares of land in Marlborough to Indevin in a deal potentially worth £130 million. Should the alleged deal be completed, Indevin – which is New Zealand’s largest wine producer – will acquire 600 hectares of vines in the Upper Wairau as well as 1,000ha of adjoining bare land: the biggest single unplanted site in Marlborough.

Diageo sells Chalone Estate Vineyard in California
The sale of the Monterey-based Chardonnay and Pinot Noir producer completes the sell-off of UK-based Diageo’s main wine interests – aside from Justerini & Brooks merchant – and adds to Foley’s fast-growing portfolio of wine estates in California, Washington State and New Zealand. Foley has bought the Chalone Estate Vineyard and Gavilan brands, along with nearly 405 hectares (1,000 acres) of land, 97ha of which is planted to vines. Financial details were not disclosed

Prosecco Consortia launches Prosecco wine domain
The Prosecco DOC Consortium has launched two new domain names, Prosecco.wine and Prosecco.vin, joining a growing list of companies to launch “not.com” sites. Both Prosecco.wine and Prosecco.vin will take users to the consortia’s landing page. The domain names became available in 2012 with their introduction causing controversy among critics, who have claimed it could be used to bypass legal restrictions on terms like “Champagne”.

Chile overtakes France as top wine exporter to Japan
When it comes to wines, France has always been among the most popular importers in the world, with their vineyards practically an art form. However, in Japan, it seems that France is not the top wine importer anymore: that honor has now been given to Chile. The Japan News said that Chilean wines are now number one in annual import volume in 2015, with reasonable prices and "approachable flavors" accounting for the increase in imports.

Why aren't there more African Americans making wine?
Olivia Pope, the heroine of Shonda Rhimes’ hit show Scandal, is the first black heroine to grace the small screen in 40 years. But the importance of her performance has had a ripple effect beyond just increasing diversity in the television industry. Magnificent in her mastery of all those around her, Olivia Pope is also unique for her love of red wine. The glass she drinks from—the Camille Red Wine Glass—is now a Crate and Barrel bestseller, flying off the shelves at 20 times their pre-Scandal weekly volume.





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