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News posted on Wednesday, 1 July 2015

Room for internationals to scoop market lead in 'attractive' German market
International wine makers should seriously consider Germany at a time when consumers are willing to pay more and discounters are premiumising the segment, says Wine Intelligence. The research organisation’s new German Wine Market Landscape 2015 report found the average price for gifting wines in the market had risen in the past two years, while wines for formal dinner parties were also up over the same period.

Rioja festival goers soaked in 130,000 litres of red wine
Ten thousand people took part in the 'battle of wine' festival in Haro, Rioja, throwing 130,000 litres of red wine at each other. The annual festival – named ‘La Batalla del Vino’ in Spanish – is held on 29 June for St Peter’s Day. It starts with traditions that have been maintained for three centuries, including a procession with the town mayor, and a pilgrimage to the Hermitage of San Felices de Bilibio, the patron saint of Haro – before the battle of wine begins.

Bancroft sets out expansion strategy
Agency company Bancroft Wines is aiming to build its business in on-trade national accounts and expand its footprint in independent wine merchants as it enters its second quarter of a century. The company, founded by Adam Brancroft MW as Adam Adam Bancroft Associates celebrates its 25th anniversary at an event in London this week. Neil McAndrew, managing director, said he hoped to become a more significant player while remaining focused on the model of small and medium sized family wine producers.

Accolade's Fish Hoek goes Fairtrade
Accolade Wine’s South African Fish Hoek brand has become the supplier’s first fully certified Fairtrade range. The company said there are now more producers in South Africa with Fairtrade accreditation, which made it possible for them to convert the brand. Marketing director Amy White said: “With the expansion of Fairtrade in recent years we are confident that we have secured a long-term, quality supply source and we have been and will continue to work with local growers to ensure consistency and quality for years to come.

Beaujolais aims for sparkling wine appellation
The head of the wine council for Beaujolais has revealed that the region is hoping to gain appellation status for its sparkling wines, although approval is expected to take around five years. Beaujolais has been producing a small quantity of sparkling wines over the past few decades, but labelled as table wines under the Vins de France classification. Jean Bourjade, managing director of Inter Beaujolais, said a sparkling Beaujolais appellation would not try to compete with well-established sparkling wines.

‘We are working towards a prosperous grape and wine community’ says Wine Australia
Increasing the demand and premium paid for Australian wine and increasing its competitiveness in the global market are the two priorities in Wine Australia’s five year Strategic Plan 2015-2020, released today. Over the next five years Wine Australia will annually invest $35 million in research and development, building markets, disseminating knowledge, encouraging adoption and ensuring compliance, according to Brian Walsh, Wine Australia chair.

New focus on beer at SIMEI
Leading trade show in wine technology, SIMEI (International Enological and Bottling Equipment Exhibition) has announced there will be a new focus on craft beer for the first time in 2015. Workshops and laboratories will have sensory analysis and technological innovation as their subjects, through the account of experiences of famous beer masters and talk shows that will discuss the production problems and the future of the beer market. The public of operators will be able to take part in an in-depth study program that will illustrate the state-of the-art of the sector.

Organic vines shine in side-by-side trial
The final results of a ground-breaking three-year national organic grapegrowing trial are in – and the organic vines have come out shining. In the Organic Focus Vineyard Project, three vineyard teams transitioned half of their grapevines to organic production, while a team of scientists monitored the results and their wine industry peers looked on. For comparison, half of each focus vineyard site was managed under standard wine industry agrichemical practices.

Royal Melbourne Wine Awards new Vermouth category
Recognising its growing popularity in Australia, the Royal Melbourne Wine Awards (RMWA) will this year include a trophy for the Best Vermouth. Alongside the new Vermouth category, there will also be a second Victorian Wines of Provenance Trophy awarded, ensuring both red and white wines are recognised. The trophy recognises Victorian producers who show consistency, quality and excellence over three vintages of the same wine, over a minimum of 10 years.

Bottling the finest in-store experience
Managing director of EDA Australasia, John Atwill, shares his tips for enhancing point of sale displays for luxury alcohol brands. People often aspire to purchase products from luxury brands. They can be drawn into the qualities associated with the products including status, wealth and exclusivity. It is also often about owning the top of the range products and being part of an exclusive club of owners. Consumers in the luxury alcohol market are no different.

Proust Q&A: Eddie McDougall
Host of the acclaimed TV series, The Flying Winemaker on Discovery Channel’s TLC, Eddie McDougall is also an award winning winemaker, wine judge and columnist. He was raised in Hong Kong and Australia and in 2013 was selected for the Lens Evans tutorial where he spent time with Australia’s top wine experts in the Hunter Valley. McDougall also has over a decade of winemaking experience and in 2007, created his own brand, Eddie McDougall Wines. He lives in Macau with his wife Frederica and son Hugo.

Plonk's second vintage goes free-to-air
SATIRICAL wine show Plonk will light up SA screens on Tuesday, July 7, on Channel Nine. The second 'vintage' of the mockumentary, which tracks the misadventures of trying to make a serious wine show, showcases SA's wine regions. The Adelaide Hills, Barossa, Clare Valley, McLaren Vale, Coonawarra and Adelaide City will all feature as Plonk's hapless TV crew - The Chaser's Chris Taylor, Barossa-born Joshua Tyler and creator Nathan Earl - fumble their way through SA wineries across six weeks.

'The Pavilion' Submissions Are Now Open: Economical market entry option to showcase your brands to the buyers of Melbourne and Sydney
Capped at 100 SKU’s between wines, spirits and beer, it is a perfect area for small producers to get their brands out to the trade. Interstate producers looking to get in front of Melbourne and Sydney buyers can also find ‘The Pavilion’ section a good way to find a distributor or expand current retail distribution. Melbourne and Sydney distributors can also enter their portfolio or key brands if looking to get in-front of Melbourne and Sydney buyers.

Craft beer may become more popular than wine
If you're sitting down in a nice restaurants one of the first things you do is to ask for the wine list, but it seems like more and more people are ordering a beer instead. But diners aren't asking for just your standard stuff - more top restaurants are now answering the demand for craft beers. One of those is Auckland's Masu restaurant, Nic Watt from Masu joined Paul Henry this morning to explain. "There has been a huge movement towards people wanting artisan and craft beer selections. It’s really about the culture and the handmade process around the beer.





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