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Tougher times, but wine industry still growing
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Neither drought, fire nor the over supply of wine grapes stopped the Australian wine industry from growing in 2006. The wine industry remains one of the success stories for Australia as we continue to develop a high quality value-added product from Australian-grown winegrapes for sale around the world.
The latest edition of the wine industry’s premier annual publication – Winetitles’ The Australian and New Zealand Wine Industry Directory, revealed the number of wine producers grew from 2008 in 2006 to 2146 in 2007, a rate of 6.9%.
The Directory itself remains an icon of the Australian wine industry, celebrating 25 years in 2007 with the release of its 25th silver anniversary edition. What began as a small Directory of 344 wine producers in 1983 has now expanded to 2146 Australian wine producers and 480 New Zealand producers.
Based on the statistics from the Directory, all Australian States showed an increase in the number of producers listed, with South Australia showing the highest growth:
• Victoria (628 total wine producers; 7.7% growth) • South Australia (563 total wine producers; 12.2% growth) • New South Wales and Australian Capital Territory (432 total wine producers; 0.9% growth) • Western Australia (332 total wine producers; 6.4% growth) • Queensland (109 total wine producers; 3.8% growth) • Tasmania (81 total wine producers; 5.2% growth).
Chardonnay remains the most widely planted white grape variety. Pinot Gris plantings have risen by 91%, with Sauvignon Blanc and Viognier showing considerable increases. Shiraz remains the most widely planted red grape planting with Meunier plantings increasing by 46%.
Domestic sales, including imported wines, grew 1.3% during 2005–06 to a record high of 458.2 million litres. On the export front, the volume of exported wine grew 8% to reach 757ML at a value of A$2.82 billion (FOB) with more than 50% of Australian wine producers exporting their products. Foster’s Group places itself at number one as Australia’s largest exporter of branded wine by value and volume, followed closely by the Hardy Wine Company.
As a new initiative from the publisher, Winetitles, the 2007 Directory now includes a read-only CD-ROM.
“For the past decade we have debated the merits of electronic publishing and its role with the Directory,” the Directory’s editor since 1997, Michael Major said. “Our goal has been to put the resources of the Directory always at your fingertips, whether it’s in a printed form, on the Web or on a CD-ROM. As information needs evolve and new media delivery methods are developed, we will constantly stay in tune so that the Wine Industry Directory is just as relevant and useful after 50 years as it is now.”
Directory users and buyers have given the CD-ROM the thumbs up since the new edition was launched last month.
The Directory is available from Winetitles for A$123.20 in Australia, A$125 in New Zealand and A$147.50 overseas. (All prices include postage).