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New security measures affect cellar door sales

New security measures for international flights leaving Australia may already be impacting the sales of wine through winery cellar doors.

International wine tourists usually purchase bottles and carry them onboard flights as hand luggage, to ensure their safe arrival home.

“With this avenue now limited, some international wine tourists are no longer purchasing wines as they are uncomfortable with wine loose in their check-in luggage,” says Jason Miller of Rich & Lingering, a business focusing on the luxury wine and food travel market.

Rich & Lingering provides bespoke food and wine experiences for guests, focusing on Barossa Valley, Adelaide Hills, and Fleurieu Peninsula wine regions of South Australia. Their guests typically purchase super-premium wine as mementoes of their time in South Australia.

Mr Miller says that he has already experienced guests unwilling to purchase wine on their visits to South Australia for this reason.

“This has already been an issue especially at the super premium and rare end of the wine market, as these particular wines are not available internationally.” says Mr Miller.

The new measures will come into force on 31 March 2007. Passengers will only be able to bring liquids, aerosols and gels in their carry-on baggage if they are in containers of no more than 100ml and fit comfortably in a one litre transparent plastic resealable bag. Only one bag per passenger is allowed.

“At Rich & Lingering, we encourage cellar door managers to be conscious of the new security measures, and make it as easy as possible for visitors to purchase and safely transport wine home. For example, having available appropriate packaging so that guests can securely pack wine into check-in luggage.” Mr Miller says.

Fact sheets and more information on these security measures is available from Department of Transport and Regional Services website http://www.dotars.gov.au/transport/security/aviation/LAG/index.aspx



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