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New year, new benchmark for WIJ

It’s all systems go with an early harvest around Australia in 2007 and the January/February issue of the Australian and New Zealand Wine Industry Journal is packed with essential reading to help you through this busy time.

As is customary for the Journal, we start a new volume with a brand new cover concept, this time created by Winetitles graphic designer, Lu Wyatt. The images of wine industry photography specialist, Richard Humphrys, have adorned the Journal covers since 2005 but Lu found something special for the 2007 series, using a selection of Humphrys’ work to convey a more classic feel than previous cover concepts. View http://www.richardhumphreys.com.au for more samples of Richard’s great work.

“The Wine Industry Journal covers tie in with the concept for the Wine Industry Directory cover and I knew the old style photographs would suit the 25-year milestone of the Directory,” Lu said.

In the latest issue of the Journal, read about the AWRI’s recent look into wine quality and consumer preferences. The result is often not what winemakers would have otherwise believed. Researchers from the CSIRO et al. report on recent survey results about how Australian wineries are currently managing wastewater; academics from New Zealand and Australia have teamed up to investigate the strength of the relationship between New Zealand grapegrowers and winery managers in the supply chain; Jonathan Scott looks closely at the rise of Buyer’s Own Brands and asks whether these wines are here to stay; and wine packaging designer Rowena Curlewis gives advice for refreshing a wine brand for maximum impact.

Don’t miss the huge Varietal Report on Australia’s cool-climate Chardonnay, introduced by Penfolds white-winemaker, Oliver Crawford. The results of the tasting suggest that Chardonnay should not be pushed to the back of the shelf in favour of other white varieties that have leapt to popularity over recent years.

There’s all this and a lot more in the 124-page January/February issue of the Journal. We have many exciting things planned for upcoming issues so visit http://www.winebiz.com.au and follow the links to discover more about the professional winemaker’s journal.

Wine industry suppliers that are looking to increase sales and build brand awareness can best reach readers who are looking to purchase quality goods and equipment to help them through to the 2008 vintage by advertising in the Wine Industry Journal. Don’t miss the opportunity to target those who are being informed and inspired by the Journal’s editorial. Call Michelle Stevens on (08) 8292 0807 or email for more information.



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