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New products set to roll out at WineTech 2007

WineTech 2007 – The Australian Wine Industry Trade Exhibition is shaping up to be a defining event for the Australian wine industry, with a significant number of exhibitors planning to use the show to launch new products for the Australian and global markets.

WineTech 2007 will also feature a world-class conference program, while exhibitors are taking a very proactive approach to promoting their presence at the exhibition.

Held every three years, WineTech 2007 is presented by The Australian Wine Industry Technical Conference and WISA (Wine Industry Suppliers Organisation), and managed and promoted by leading international exhibition organiser Reed Exhibitions. WineTech 2007 will be held in Adelaide from July 29 to August 1, 2007.

“We understand that a number of exhibitors are planning to use WineTech 2007 to launch new products, not only for the Australian market, but globally,” said John Gorton, Director – Industrial, at Reed Exhibitions.

“We’re also delighted with the progress of the exhibition and the enthusiasm shown by some exhibitors,”

“We’ve been particularly impressed by a number of key exhibitors who are adopting a proactive approach to marketing the show.

“Software company Jx2 Technology, for example, ran an online survey that gave 1500 Australian wineries the chance to win a trip for two to the exhibition. We strongly support such proactive participation in WineTech 2007, and we're happy to discuss cooperative marketing initiatives with our exhibitors.”

Recently signed exhibitors include Classic Oak, Uno Packaging, National Storage, Columbit/ Dal Cin, By Air Liquid Mixing Solutions, Fairport Farm Services and Master Label from Indonesia. They join significant players like Australian Winemakers, Cork Supply, Costa Enterprises, F Miller & Co, Gregoire, JB Macmahon, JMA Engineering, Oeneo, Pellenc, Procork, SEW Eurodrive, Southern Cross Cooperage, World Cooperage, Winequip and Zork.

The prestigious Australian Wine Industry Technical Conference is running in conjunction with WineTech 2007. While the conference covers a range of issues, its focus for 2007 is the environment and climate change.

The eight formal sessions and three colloquia feature 36 Australian speakers and 18 international speakers from countries such as US, Switzerland, Canada, New Zealand, Germany, France, Italy, Spain and South Africa.

“The world-class conference program really sets WineTech 2007 apart, and makes the exibition a truly important and valuable event for the Australian wine industry,” said Gorton.

For information on WineTech 2007, contact Frank Matus, Reed Exhibitions, phone (02) 9422 2562, email , or go to http://www.wine.reedexhibitions.com.au

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