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Cultivating business success
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No bull. It’s an interesting and rare concept in the current wine industry climate. But it’s just what you’ll get at cultivate, one of the most dynamic, honest and straight-down-the-line industry events at this year’s Barossa Vintage Festival.
Created for small wine business operators, from winemakers and grapegrowers to passionate enthusiasts, cultivate’s focus is on managing a grape and wine business through these challenging times. Covering the realities of wine business — from marketing and finance to export and beyond – cultivate will provide up-to-date industry information and predictions on where it might head in the future. It’ll also provide an insight into how others are achieving their business goals, and the opportunity to make useful industry contacts.
Convenors Kirsty Gosse and Donna Beadman have ensured that cultivate will be a full day of real information, uncovering the true realities of the wine business.
“You’re not going to hear what could happen, you’re going to hear what does happen,” Kirsty said. “These are real people, doing real things, making real successes of their business stories. And conversely, there’ll also be the realities of the current wine industry. It’s a challenging field to be in now, so this event will look at how to deal with the complexities raised by today’s difficult industry climate.”
Heading the list of speakers is entrepreneur Hamish McGowan. With a wine marketing degree under his belt, Hamish created the perfect wine for Angus beef and sold it directly to restaurants. The wine – Angus The Bull – was the perfect marketing tool for Angus beef, which in turn promoted Angus The Bull. It was an ideal synergy, and backed Hamish’s creative marketing methods.
Other speakers include UniSA Professor Larry Lockshin, returning from a stint in Europe with an update on exactly where Australia sits in today’s global wine world, and the Australian Wine & Brandy Corporation on the intricacies of export documentation and regulations. Closer to home, James Heuzenroeder of Heuzenroeders Accountants will navigate you through the maze of taxation law and financial planning for these challenging times.
Guiding the way through the day’s proceedings will be wine journalist Paul Clancy, the man behind Winetitles, the Wine Industry Directory – for years the industry’s information ‘bible’ – and a stable of periodical industry publications. Paul is now throwing his weight and enthusiasm behind The Artisans of The Barossa, a group of like-minded, hands-on wine producers dedicated to the art of growing good grapes, making great wine and keeping the shirt on your back while you’re doing it.
cultivate will be held on Wednesday, April 11, from 9.30am, at the Murray Street Vineyards winery. Recently completed, the impressive new winery managed by Andrew and Vanessa Seppelt offers a chance to see the best in modern small winemaking practices and equipment.
The event culminates in a shared table, giving delegates the opportunity to share their own wines – and no doubt get some good, honest feedback from their peers. Highly respected Barossa winemaker Charles Melton will share his experiences during the evening, talk about where he sees the industry heading, and talk personally with delegates about their wines.
For further information contact cultivate convenors Donna Beadman — 0413 005 592 or Kirsty Gosse — 0438 804 375, or log on to http://www.barossavintagefestival.com.au Bookings through Venue*Tix Barossa on (08) 8561 4299 or at http://www.venuetix.com.au