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Visitors keep coming back to wineries

A new survey has found that 68% of visitors to wineries make repeat visits, highlighting Australia’s love of food and wine experiences.

The survey of cellar doors to wineries by Tourism Victoria found that: • 20% of visitors to wineries visit one a year • 35% visit two to three times a year • 17% visit four to five times a year • 16% visit six or more times a year

The Hon Bob Baldwin, parliamentary secretary to the Minister for Industry, Tourism and Resources, says the development of wineries as a tourism destination, combining wine, restaurants and accommodation, is a unique experience for both domestic and international visitors.

“Gone are the days when vineyards were purely for wine tasting. Now we see crowd-drawing events like A Day on the Green. The high turnout for Chris Isaak in the Hunter Valley vineyards is a great example of this new appeal,” Baldwin said.

“More and more wineries are providing a complete experience for visitors, by combining our love of food, wine and entertainment.”

Baldwin recently launched The Food and Wine Atlas of Australia 2007, which highlights the gastronomic delights of 40 regions across Australia. The guide provides information about attractions such as cafes and restaurants that are recommended by locals, top butchers, festivals, alternative eateries, tours and trails, maps and locally grown produce.

“Australia’s love affair with combining food and wine in their holiday choices, is an important part in the tourism industry.

“As more people experience a sea change and discover the delights if regional areas, they can see the high quality cafes and restaurants that are outside the major cities and off the beaten track.”

For more information on The Food and Wine Atlas of Australia 2007 go to http://www.savouraustralia.com.au

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