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Australian wines on a comeback in US
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Australian wine is making a comeback in its second largest export market, the United States, new research shows.
Recent market intelligence shows more premium Australian wine is being sold at higher price-points of AU$15–19.00 (up 23 per cent) and AU$20-plus (growing more than 4.6%) in the US.
Wine Australia’s Export Approval Report for the year ending September 2011 also shows that more high-end wine is being exported to the States, with the AU$20–50 range growing by 60% and the over AU$50 price segment experiencing 21% growth.
Wine Australia’s general manager market development, James Gosper, says the growth in sales and exports of premium Australian wine in the US shows Australian wine is turning a tide.
“The pockets of growth we are seeing in the USA and the comeback of Australian premium wine is extremely compelling – and signals a comeback trend that is shaping up before our eyes,” Gosper said.
“It is also exciting to see the range of varietals on the rise in the USA such as Semillon, Riesling, Pinot Noir and blends including GSM and Sauvignon Blanc Semillon.
“Regionally specific wines are also showing good growth, in particular wines from Margaret River, the Barossa Valley, the Clare Valley and Coonawarra.”
He says Australia’s improved performance in the US was an indication that Wine Australia’s market programs – including trade programs, education initiatives and consumer events – were working.