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Not your standard drink

As alcohol levels in Australian wines rise to above 15%, more and more consumers are looking for quality wine alternatives with lower alcohol content. Pirra is a new wine label that is providing a solution for wine drinkers across the country.

Launched by Pirramimma Wines of McLaren Vale this groundbreaking new label is a reduced alcohol wine that maintains all of the taste and flavour of the regular product.

Pirramimma winemaker Geoff Johnston says that by “using a brand new wine making technology we have been able to reduce the wines alcohol levels by up to 30%, providing wine lovers with a fresh and lively Sauvignon Blanc Semillon, a rich and lush Grenache Shiraz Merlot and a Sparkling Chardonnay to be released in mid- late September.

We’ve been making wine for more than 100 years now and have seen the alcohol levels rise in Australian wines across the board. We don’t want wine drinkers moving to other alcoholic beverages because our products fail to match the important ‘Drink Responsibly’ campaign.”

Wine lovers are adopting the wine as their drink of choice. Drinking the new Pirra with friends, Mark Albas of North Adelaide said “when I take clients out for a business lunch I can order a bottle of wine that has the full flavour of a normal wine, but with less alcohol.”

Pirra may even convert some non-wine drinkers. Christine Halfawi of Hackney said “I’m not really a big drinker I’m able to have a few glasses of this full flavoured wine with friends yet I know its reduced alcohol.”

The new range includes a Sparkling Chardonnay at 9.5% alcohol, a Sauvignon Blanc Semillon at 9.5% alcohol and a Grenache Shiraz Merlot at 11.5% alcohol.



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