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Agribusinesses urged to look to global markets

Agribusinesses from across Australia will have a chance to showcase their expertise and network directly with influential buyers from the United States and Pakistan attending Australia’s largest farm show, Ag-Quip.

Austrade will host ten influential buyers from these two countries at Ag-Quip, being held near Gunnedah in New South Wales, between 22–24 August. More than 2500 businesses are expected to exhibit at the three-day event, organised by Rural Press Events, making it the biggest field day in the event’s 34 year history. (Austrade’s stand at the event is C-D 30).

Austrade’s National Agribusiness Manager, Rob Sutton, said that Australian agribusinesses should make the most of being recognised as world leaders in international agricultural markets.

“We encourage our local agribusinesses to consider exporting and to develop these potentially lucrative international markets as Australia is consistently developing advanced farming products and services, due largely to Australia’s readiness to adopt these technologies and a long term commitment to agricultural research & innovation.”

“There are exciting business opportunities for Australian agribusinesses in the US, Pakistan and all over the world. The total value of farm production in the US alone is around $315 billion, making it the largest international agricultural market and a potentially large export destination for local agribusinesses,” Mr Sutton said.

Delegation participant and President of US-based Agricultural and Industrial Manufacturers Representatives Association, Rob Neal, said that there were significant opportunities for Australian exporters in the US market.

“Australian agribusinesses are very well placed to tap into the US market, in which farmers spend over $260 billion on inputs each year, equating to $125,000 per farm,” Mr Neal said.

This initiative is part of a broader strategy by Austrade’s specialist US Agribusiness Team, represented at Ag-Quip by Randall Tosh, to recruit export-ready agribusinesses to exhibit as part of the Australian Pavilion at World Ag Expo in California, February 2007. World Ag Expo is the largest farm show on earth with 1600 exhibitors from 60 countries. Over 150,000 visitors are expected to attend next year’s event, including major buyers, agents and distributors.

The delegation visiting from Pakistan represents some of the leading dairy processors and investors in that high growth region. The buyers wish to identify Australian suppliers for intensive dry land and irrigated farming systems such as cattle, veterinary supplies, pasture improvement, livestock handling, information systems and processing equipment.

“Recent policy changes in Pakistan are driving a significant shift in intensive farm production systems to supply processed milk and meat products for a rapidly expanding urban population,” Mr Sutton said.

Austrade provides extensive support for Australian agribusiness exporters in all continents with specific representation in 18 US cities & 3 Pakistan offices. Austrade has a dedicated network of US Export Advisers around Australia and seven specialist industry teams.

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