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McGuigan now UK’s fastest growing wine brand
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The UK liquor industry’s most respected trade magazine OLN has named McGuigan as the fastest growing wine brand in UK supermarkets and multiple specialists.
On its debut appearance in the UK Top 50 Supermarket Wine Brands Survey, McGuigan stormed in with 972% growth at number 28. Additionally, McGuigan was the number 25 brand in the UK Multiple Specialist Top 50 Survey off a zero base according to OLN’s Wine Report 2006.
McGuigan’s UK growth has helped Australian exports take an extra 4% market share making the British market now worth $2.billion to local producers.
McGuigan Gold is a product specifically created for the UK market while Calloway Crossing is one of several brands McGuigan Simeon created exclusively for the Tesco supermarket chain.
McGuigan Simeon Managing Director, Dane Hudson, says although it has been a very challenging year, this growth demonstrates the progress the company is making with its two-pronged strategy of growing the international business and enhancing the branded portfolio through its own brands and with differentiated private label offerings.
source: AC Nielson MAT to May 20 2006/OLN Wine Report 2006