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Talking about the future
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Victoria’s Alpine and King Valleys Vignerons (AVV and KVV) are working hard to support their members as winegrape contracts terminate and the grape over supply looks set to continue for some time.
Both King and Alpine Valley’s growers produce premium and ultra-premium quality grapes. Both associations and are focusing on promoting their grapes to new markets that produce higher price point wine brands.
The Centre for Continuing Education, Wangaratta, in conjunction with AVV and KVV are holding a full-day seminar which will focus on helping wine grapegrowers find new markets for their grapes.
Jim Caddy, grapegrower, GWRDC director, CRCV director and chair of CCW, a group of Riverland Grapegrowers, will present a large scale case study on working cooperatively to obtain group bargaining power for collective sale of grapes.
Kym Ludvigsen, vineyard operations manager Taltarni Vineyards and former Southcorp grower/liaison officer, will give valuable tips on how to optimise sales arrangements and improve negotiation skills.
How to make sales contracts watertight will be covered by Charles Morgan, Nevin Lenne & Gross barristers and solicitors.
A small scale case study will also be presented by Andrew McClucheon, former director of the winery/cellar door “10 Minutes X Tractor” in the Mornington Peninsular. This presentation will focus on the development of grower-controlled wine brands.
Darral Ashton, chair of the Australian Apple and Pear Growers Association, will explain how a cooperative model has worked successfully in another area of primary industry.
“All wine grapegrowers and wineries from the North East Wine Zone are encouraged to attend the seminar which has been designed specifically for their needs,” said Wendy Batey, executive officer King Valley Vignerons.
The seminar will be held at Oxley Hall on 28 July. More information is available from The Centre, AVV or KVV.