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The Wine Industry Journal welcomes the return of its former publisher and now wine industry commentator, Paul Clancy as this issue’s guest opinion columnist. Paul says this year’s production of another bumper harvest means the ‘free market’ wine industry is setting itself up for bigger troubles.
For this issue’s Varietal Report we look at Zinfandel and present the results of the next leg of our ‘roadshow’ tasting tour, this time to Charles Sturt University in Wagga Wagga, NSW. Nick Bulleid MW discusses Zinfandel in his introduction to the Varietal Report and says that while it may not overtake varieties such as Shiraz as the Australian darling of wine, it will gather its legion of fans.
Though the crushers and presses are now cleaned and packed away following the 2006 vintage, we look ahead to the 2007 vintage with a focus on best practice in crushing and pressing.
In our business and marketing focus, Jonathan Scott gets back to marketing basics and provides some advice on what small and family-owned wineries can do to maximise their marketing push; we publish a paper by Johan Bruwer and Matthew Reilly of the University of Adelaide looking at the power of word-of-mouth communication about cellar door visits; and Winetitles journalist Bianca Turner learns more about successful family business relationships from Brown Brothers’ chairman, John Graham Brown.