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New Barossa Campaign – It’s all about the stories!
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Barossa Wine and Tourism launched their exciting new campaign tonight at The Monkey Nut Café in Lyndoch. The fun new creative invites South Australians to 'drop in and stop over' in the famous region and create their own stories from a memorable getaway to the Barossa.
Racheal Klitscher from Barossa Wine and Tourism is passionate about this region-specific campaign, saying, “This campaign is fun, inviting, youthful and focused on promoting all the elements that are Barossa.”
“The Barossa is a region like no other with a culture, heritage and community all its own. A holiday in the Barossa are about the laughter of friends as they indulge in food and wine over lunch or dinner; it's the love of being in each other’s arms at a secluded B&B; the delight of a family discovering new things together.
“It's the millions of individual magic moments experienced by all who visit here that capture the heart and feed the imagination. This is what the Barossa is about, and this what this new campaign is about. This is what invites people to drop in and stop over in the Barossa”, Racheal enthuses.
The marketing communications campaign media mix includes radio, outdoor, transit and press ads focused on new fun imagery that encompasses all that is the Barossa in and out of the wine glass. The elements are enhanced by a specially composed Drop In Stop Over track with a relaxed feel.
Director of creative agency for the campaign, Sarsparilla Marketing & Pr, Sarah Mitchell says, “This has been such a great campaign to work on as it’s an icon region we all know and love here in SA, as well as being a favourite spot for visitors around the world. Promoting the concept of people visiting this sensational region and creating their own legendary tales of time spent in the Barossa is central to this campaign. The creative is engaging and flirtatious and is about everyone enjoying the region not just couples and nuclear families. It’s all about legends and no other region is home to more legends than the Barossa.