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Neverfail drive for Hunter Semillon and Seafood’s eastern seaboard expansion
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Hunter Semillon and Seafood, one of the Hunter Valley wine industry’s principal promotional events has received a significant boost with the signing of Neverfail Springwater as major naming rights sponsor, providing the support required to further expand the event across Melbourne and Brisbane markets.
A popular event in its fourth year, Hunter Semillon and Seafood is a unique event that has brought over 50 Hunter Valley wineries together at the same venue on one day supported by local hospitality, tourism, leisure and produce leaders to reinforce and promote the renowned affinity of Hunter produced Semillon and fresh Australian Seafood.
The Pokolbin (Hunter Valley) event has been a successful promotional vehicle to capitalise and drive the growing consumer popularity of Hunter Valley Semillon which has long been recognised critically for its unique style, characteristics and quality as Australia’s true iconic wine.