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Syngenta, aiming for leadership

Syngenta Crop Protection has leadership in mind.

Leadership in all aspects of providing Australian agriculture with the tools and technologies required for efficient and sustainable crop production.

Syngenta’s global Chief Operating Officer — Crop Protection, Dr John Atkin, emphasised his clear and strong focus on being at the front of the field, during his Australian visit.

“Our strategy is about enhancing our leadership position in crop protection,” he said.

“It is also about growing our businesses in seeds and new areas: such as in Professional Products which includes seed treatment, products for lawns, gardens, professional turf, as well as for general pest control.”

Dr Atkin visited Syngenta Australia’s Sydney headquarters to meet staff and review business progress and plans for the future. In addition he visited a number of the customer businesses. Dr Atkin trained in agricultural science and has held different business leadership roles in a number of countries in a career spanning over 25 years. He is also an agricultural enthusiast.

“There’s nothing more global than farming, yet again there’s nothing as local as farming. It goes on everywhere. But you have to have programmes and strategies to match products with every local marketplace to be successful,” he said.

“And that’s why I’m here: to understand the business dynamics and to see what we can do globally and regionally to support our Australian team.”

Having set down the goal for leadership, Dr Atkin said new initiatives and products will underpin growth.

“The collective eye of our R&D team is always looking over the horizon for new ideas and initiatives, and we resource that by investing nearly 11% of revenue on research and development.

“Technology is absolutely central to what we’re doing and we’ve got a great pipeline including new herbicide, insecticide and fungicide products to roll-out over the next few years, with some to be launched soon in Australia.

“Australia has a very important place in Syngenta’s business. It’s among markets that we pay particular attention to because it’s large and farmers here function without government support and have to deal with very variable weather. There is also vigorous competition in the market – a lot of it from generic suppliers,” he said.

“With new Syngenta products coming through in 2006, a redefined approach to our customers, and determination to deliver our premium product portfolio competitively, we have a recipe for success in Australia.

Dr Atkin said Syngenta also appreciates the need to support exporters.

“Australian agriculture relies on exporting and this is an area where we think we excel.

“We make sure we have international registrations for our products so that there are no issues for growers who export, whether it’s high quality wine, wheat or tropical fruit. We have the programs that give excellent results in yield and quality, and enable high value products to be exported anywhere in the world.

“This is right at the heart of our work – tailoring approaches to meet the needs of all the different sectors within agriculture, and helping the distributors service all these sectors through our local team. We place great emphasis on training and supporting our teams around the world to deliver best-in-class customer support.

“And that’s the benefit of having this broad range of proven products and services. We can tailor crop protection programs in order to bring something special to customers,” Dr Atkin said.



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