Daily Wine News

««« return to Daily Wine News index


Wine Minister visits Sirromet's new Japanese headquarters

Sirromet Wines of Queensland aims to double sales volume in Japan to 60,000 bottles in the coming 12 months with expanded operations from new headquarters under construction near Tokyo.

The Hon Margaret Keech, State Minister for Tourism, Fair Trading, and Wine Industry Development yesterday inspected progress work at Sirromet’s new facilities during the final day of a week-long trip to Japan and Korea.

Sirromet is establishing its new Japanese base by renovating a warehouse with 407-m2 space, split in two levels, in Naruto-machi about 60km from Tokyo. The company purchased the building in December and renovations began in February.

The warehouse, to be fully operational by mid-year, will hold six containers of wine, stored at 17-degrees, and other on-site facilities will include administration offices, a packing area for daily deliveries, and a drive-through retail outlet for customers to purchase wine.

“We are expecting to double annual sales in Japan to 60,000 bottles or more once everything is finished so this is a significant step forward in our overseas operations,” said Sirromet’s owner and founder Terry Morris.

The Minister, speaking immediately after visiting the warehouse and meeting staff, said she was impressed with the facilities and Sirromet’s business direction.

Sirromet’s retail, mail order, and wholesale business in Japan will be administered from the new headquarters by the Classic Wine Company and Sirromet Wines Japan KK, both affiliated to the parent company in Australia. There will be a staff of seven in Japan when the operations commence in full.

Sirromet, which opened in 2000 and has won more than 250 medals and awards, currently offers 11 wine styles in Japan, produced and bottled at its Australian headquarters at Mount Cotton between Brisbane and the Gold Coast.

The company’s wines are also available to Japanese tourists at DFS Galleria duty-free shops in Singapore, New Zealand and Australia.

Sirromet aims to export 40,000 cases in the 2005–06 financial year. The winery currently exports to the United States, where it has an appointed agent, Britain, the Netherlands, Japan, Taiwan, Romania, and Iceland.

The company’s business plan targets production of 5-million bottles annually by 2008.

Seeley International


New Holland


Rowe Scientific


WID 2017