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23/02/2006

'Women Wine Critics Board' hosts discussion on a new wine magazine for women

Beginning in May, a new wine magazine for women will be available at newsstands throughout the U.S. This week editor-in-chief Michele Ostrove meets with like-minded men and women on the Women Wine Critics Board website to discuss the launch of Wine Adventure magazine. Readers are encouraged to leave questions and comments for Ostrove on the Women Wine Critics Board blogsite. The site is managed by Mary Baker, who is a managing partner of Dover Canyon Winery in Paso Robles, California.

Readers are encouraged to leave questions and comments for Ostrove on the Women Wine Critics Board blogsite. The site is managed by Mary Baker, who is a managing partner of Dover Canyon Winery in Paso Robles, California.

“This is an opportunity for readers to interact with an editor during the first year of a publication’s existence,” comments Baker. “How exciting is that? This is our chance to speak up and offer ideas for a new wine publication—one that’s not geared around scoring points and collecting trophies as if wine was some sort of PrimeWine sports activity.”

Wine Adventure, the first wine magazine for women, merges food, travel and style through the universal connection of wine. Each issue features wine country travel destinations, both far-flung and close to home; entertaining and lifestyle ideas; food and wine pairings; wine trends and know-how; interviews with personalities connected to wine; wine picks from an array of experts and much more – delivered in a fun, highly readable format.

“We created Wine Adventure to meet a need that had not been previously addressed by wine publications,” explains Ostrove. “Our goal was to make Wine Adventure a vehicle for expanding readers’ wine horizons in creative and fun ways."

Recent research indicates that 55% of wine purchases in the U.S. are made by women, and Ostrove points out that many wineries are launching marketing campaigns to attract more women buyers. “While I don’t necessarily agree with the premise that women want something different in a wine, I do view these campaigns as a positive sign that our buying power and interests are finally being recognized. Hopefully, not too far down the road, we won’t be ‘dumbed down’ to in wine advertising, ignored by restaurant sommeliers, or assumed to only have a palate for low-calorie, ‘light’ wines.”

On the other hand, Ostrove feels that women want a more relaxed and less competitive approach to wine. “One of my goals with Wine Adventure is to address the ‘intimidation factor’ that traditional wine marketing and publications have fostered — that you have to be an expert or wine snob to enjoy and collect wine.”

“I think this publication will appeal to both men and women,” adds Baker, “specifically people who are interested in wine and travel, but who want a user-friendly approach to learning about wine. I hope our readers will post questions and comments for Michele. This is a golden opportunity to make our voices heard.”

The Women Wine Critics Board is an ‘alternative’ wine site, featuring articles by new voices in wine writing and links to wine sites hosted by women. A recent article on ‘Wine and Pregnancy’ by Israel wine writer Daniel Rogov sparked wide interest. Baker invites writers who have an interest in writing about wine to contact her.

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