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New Directory unveils olive industry secrets

The inaugural Australian & New Zealand Olive Industry Directory will be published later this month.

The publication is the culmination of months of research and planning by the Directory listings team at Ryan Publications, publisher of the Olivegrower & Processor magazine.

Olivegrowers from Australia and New Zealand supplied information to the Directory, providing an unprecedented “snapshot” of the olive industries in two countries. Listings manager for the Directory, Raquel Williams, said the Directory had provided the foundations of details such as the size of groves in Australia and New Zealand, the olive products being produced, the number of growers involved in organic olive production, and countries to which olive producers are exporting.

While recognising that not all olivegrowers responded to the invitation to supply information to the Directory, Williams said that due to the manner in which the survey was conducted, the information did provide a representative sample and snapshot of the state of the olive industries of Australia and New Zealand.

“Initially, surveys were sent to all subscribers to the Olivegrower & Processor magazine,” Williams said.

“Many regional membership organisations and Olives New Zealand then assisted us in spreading the word about the Directory, by distributing the survey forms to their membership.

“Our research and listings team then personally followed up with telephone calls to growers, research organisations, teaching institutes, membership organisations and industry suppliers seeking accurate information for the Directory listings.”

The Directory has revealed interesting statistics such as:

• 49% of Australian groves are sized at less than 6ha. • 62% of New Zealand groves are sized at less than 6ha. • Victoria is the State with the highest percentage of growers indicating they produce organic olives. • Koroneiki, Manzanillo and Picual are the top three olive varieties grown in New Zealand. • The USA is the top destination for both Australian and New Zealand olive producers, who export their products.

With comment and columns from Federal ministers for both Australia and New Zealand; chief executive of Olives New Zealand, Alastair Bridge; plus editorial and statistics from the recent Australian Olives Expo held in Canberra, the 2006 Australian & New Zealand Olive Industry Directory is essential reading for all involved with olives. Copies of the Directory can be purchased for AUS$25.30 (includes postage and GST in Australia and includes postage to New Zealand).

To order your copy, email or call (08) 8375 9888.



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